[20th October 2024] Interesting Things I Learnt This Week
1. Why Founders Need to Focus More on Sales and Marketing - Harvard Business School senior lecturer Mark Roberge argues that every aspect of being an early-stage founder involves sales. But many founders lack an understanding of how to incorporates sales into their ventures. This talks about how to hire for early sales roles, design compensation, and lay a strong foundation for a growing sales team. Hiring the right salesperson is crucial, as they should be skilled in both product knowledge and customer interaction. Scaling sales requires a strategic approach, considering factors like product-market fit and customer retention. The sales compensation plan can be a powerful tool for aligning sales behavior with business goals. While AI is making strides in automating certain sales tasks, the human element of building relationships and understanding customer needs remains indispensable. My Take : IMHO a startup is like an elephant from the story of blind men and an elephant . There are d...