OKRs and SMART Goals : When and Why they fail
OKR, or Objectives and Key Results, is a method for setting and tracking progress toward specific, measurable, and time-bound goals. The framework consists of two parts: objectives, which are the high-level aspirations an organization or individual wants to achieve, and key results, which are the specific and measurable steps needed to reach each objective. OKR was created by former Intel CEO Andy Grove and has been adopted by companies like Google, LinkedIn, and Twitter. The purpose of the OKR system is to align goals, focus efforts, and measure progress towards objectives. SMART goals are objectives that are specific, measurable, attainable, relevant, and time-bound. The acronym was coined in 1981 by George Doran and is widely used as a framework for setting and achieving goals. A SMART goal is clear, quantifiable, achievable, aligned with broader goals, and has a deadline. This framework can help individuals and organizations to focus their efforts, track progress, and achieve their